The revolutionary technology of organic LEDs has led to the emergence of new televisions of the future. Slim body, image quality and materials are just some of the features that distinguish LG OLED TVs. When you first see a TV with OLED technology, even when it is turned off, you will be surprised how beautiful it is aesthetically pleasing and the “Image on Glass” design is admirable at first sight ...
Exceptional design
If the screens in LED TVs are illuminated by an additional backlight unit, and the LCD matrix transmits or does not transmit this light, forming an image, then in OLED TVs the matrix generates light flux on its own when an electric current is passed through it. As a result, it affects the thickness of the screen.
Image quality
A brand new category of self-highlighting pixel-based OLED TVs brings image quality to a previously unattainable level. Each of them is managed autonomously and, if necessary, can color the light emitted by them into any of a billion shades, and in the next instant completely switch off to transmit perfectly black. Thus, color in OLED TVs is generated by each LED, while LED screens receive color by passing illumination through the LCD matrix. You can get natural colors on the OLED screen. In addition, organic LEDs have an "infinite" contrast that affects color rendering. LG OLED TV impresses with high quality picture. The reason for this is the LEDs that illuminate independently.
Support for HDR standard
LG OLED makes it possible to fully realize the potential of the HDR standard. The palette with billions of shades provides an unprecedented smooth transition between colors. And the extended brightness range will allow you to see in very detail both very bright and almost black objects in one scene at a time. In addition, OLED HDR technology is fully compatible and has received Dolby Vision certification. This is a guarantee that the new films released in this cutting-edge format will be available in original quality and on your TV. Perfect, deep black will show you exceptional brightness, endless contrast, and the uniqueness of the entire palette. Thanks to the self-highlighting pixels and HDR format, the TV image will be flawless - and no gray haze.
LG's extended OLED color spectrum meets 99% of the requirements of the DCI standard developed by the world's leading digital cinema association and can deliver up to one billion color tones. And the local pixel dimming technology will make the bright elements of the screen even clearer.
Powerful artificial intelligence processor.
The LG (Alpha) 9 smart processor from LG offers real-world images with incredibly rich colors, clarity and depth for greater realism, as well as beautiful, accurate image quality. It is the most powerful LG processor, optimized exclusively for LG OLED TVs to provide enhanced images and more accurate colors from virtually any angle of view - in addition to the perfect black level,
But how exactly does the LG OLED TV processor work?
The basis of the LG α9 is a first-rate, four-stroke, noise-canceling process that boasts twice as many steps as conventional two-stage technology. This algorithm provides more refinement, reducing grain size and improving image clarity better than conventional TVs * - for the exquisite detail, bright color and greater depth represented in each image. Here's a look at how LG's four-step processing technology works:
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Sharpen the image.
The α9 smart processor enhances fine detail and texture, accentuating the edges of the object in the image. This creates more depth, exceptional detail and more realistic images.
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Depth of object.
The depth-of-field amplifier more accurately separates the main object from the background images and probes different textures and edges. This is then handled differently to make the detection clearer and the edges even clearer. This improves the perceived depth of the whole picture and better reveals hidden details that, with less sophisticated technology, might otherwise go unnoticed.
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True color accuracy.
The α9 processor uses a color table 7.3 times more sophisticated than a regular TV. This means that it has many more color data points to display true colors without any distortion.
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HFR (high frame rate).
The OLED α9 processor can play content at up to 120 frames per second, helping to maintain smoothness even during fast movement (such as sports, fighters and games), creating a smoother viewing experience.
The maximum viewing angle possible
Unlike other modern TVs, the LG OLED TV has a maximum viewing angle. Wherever the TV viewer is, he will see the image without the slightest distortion of color and brightness. The technologies used make it possible to increase contrast through dynamic backlight control.
Brightness:
OLED displays provide brightness from several to very high values - over 100,000 cd / m² and can be adjusted over an extremely wide dynamic range. The display life is inversely proportional to its brightness, which is why a range of operating brightness levels up to 1,000 cd / m² is recommended.
Contrast:
OLED displays have virtually infinite contrast levels and reach more than 2,000,000: 1.
Energy consumption:
OLED displays have low power consumption compared to liquid crystal displays, because organic LEDs in operating mode require extremely low current values. In addition, OLED-type devices do not have a complex backlight system, so power consumption is significantly less than that of liquid crystal products. In general, OLED displays power consumption is directly proportional to the brightness and area of the matrix.
Instant Feedback:
(a few orders of magnitude faster than in the LCD) is essentially a complete lack of inertia.
A significant reduction in size and weight is available. Thanks to the uniqueness of the technology used, it is possible to create unique design products with an extremely thin matrix design (up to 1 mm).
Matrices with unique physical features have now become available, meaning transparent displays and flexible screens have been made available.
Large operating temperature range (-40° to + 70°). This parameter allows to be used in different types of rooms with different ambient temperatures.
Unsurpassed sound
The first-class sound system has been awarded the Harman / Kardon Highest Sound Quality Certificate, one of the world's leading professional sound equipment manufacturers. And the special algorithm converts the waves coming out of the two-channel speakers to improve the sound. The perfect picture of LG TVs adds better sound, clean and surround.
